On February 2017 we added two new ads types, the Feed Ad and the Splash.
The Feed Ad is a banner-type ad that is placed between rows on a list (RSS or database). You can set the frequency of appearance.
The splash ad is similar to interstitial, but it interacts with the app. It often offers a higher CPM than interstitial. It replaces the first interstitial of the app if the splash is available.
In the world of advertising there are a lot of different ways to show advertisements, here in Mobincube we use a couple of them and you will be able to configure them in the Monetize panel of your App, located in the Tools section of your editor. From the standard plan, you will be able to choose which kind of ads will be shown in the App.
These 6 are the ads available through Mobincube at the moment (it could become more in the future)
The banner has historically been the more common advertisement option in all forms of medias, from newspapers to webpages. So naturally, they have also become popular in mobile advertising. With the current data, they are in a declining path and offer low CPM's. Banners can affect the App navigation since they are just over the navigation bar which may cause some mistaken clicks on the ads when the user tries to navigate the App. Error clicks are a source of income but they are also the cause as to why banners have really low CPM's
Interstitials are those big picture, full screen, annoying ads that pop up in the middle of your App navigation. They may be annoying but they are also the ads that offer one of the best CPM's in the market, which means: More money!! Consider adding some interstitials in your App on some key points, like before or after accessing some key information of your App or when you think the user may be satisfied and more willing to click the ads or leave the App.
The rewarded video is one of the new formats that is kicking in. They offer great CPM's and have great quality. They are probably one of the best type of ads nowadays, but they also come with a drawback for the end-user. They consume more data to be downloaded and also they force the user to see the full video which may encourage them to leave the App.
The idea after this kind of ad is to offer a reward to the user for seeing the video, as an example, you may place the rewarded video (using the action "Video Ad") before some exclusive content in your App or if you want some good revenue, you can try tactics like having a deactivated rewarded video in the start of your App so it doesn't affect the usual navigation of the App but then, when you send a push notification, you activate it so all the users have to look at it to access the new content in the App.
The slider is a little tab that will be shown on the side of the App. It has some animation to get the attention of the user so they click it. The purpose of this App is to get promotion for your Apps. Here at Mobincube we are in collaboration with Tapx, a cross-promotion network which allows you to win promotion points that you can use later to promote your own Apps.
On Exit Interstitial
It's an interstitial ad, that will be shown when the user tries to leave the App, it has a good impact on the monetization of your App because if the user has had a good experience using your App, they will be more willing to click the Ad before they exit.
The "Preroll" is a video that will be displayed when the user tries to open the mobile player or an external URL.
When activated, an ad will be released when the user exits the app to open the device player ( Player action ) or when opening a URL in the browser (Open URL action).